IfTheRingFits is free to use and carries no advertising. It is intended to be funded by affiliate commissions, and this page explains exactly what that means for you.
Some links on this site are affiliate links. If you follow one and buy something, this site may earn a commission. It costs you nothing extra — the price you pay is the same either way.
As of the date above that applies to Blue Nile and Rare Carat. With Clarity pays this site nothing.
Once the tool has told you what size stone you want, it offers links to a few retailers who sell that shape. What is true of them:
If the site later recommends a diamond or a setting and you follow that link to a retailer and buy something, the retailer may pay this site a commission. The price you pay is exactly the same either way. A commission comes out of the retailer's margin, not out of your pocket, and following a link never obliges you to buy anything.
Disclosure will appear immediately alongside the recommendations themselves — not hidden in a footer, and not on a page you would have to go looking for. If a set of results can earn this site money, it will say so where you are looking at it.
This is the part worth reading. The site exists to answer one question that others do not: whether a particular stone physically fits a particular setting. Recommendations are filtered by that geometry first — a stone whose girdle is wider than your setting's seat is excluded, regardless of who sells it or what it pays.
That is a measurement, not an opinion, and it is not for sale. No retailer can pay to be shown, to rank higher, or to bypass the fit calculation.
Where the site can check a listing's stated carat weight against its stated dimensions, it will flag ones that disagree — even when the listing is one it would earn from.
Affiliate links do not change how your data is handled. Your photo is processed in your browser and never uploaded, and nothing about your hand, your measurements or your ring size is sent anywhere. See the privacy page for the detail.
Questions can be sent to hello@iftheringfits.com.